Real-Time Personalization
Personalized Recommendations That Perform
Fulcrum delivers in the moment product and user personalizations to engage and move users through the funnel while increasing conversion rates and accelerating revenue growth.
WHY IT MATTERS
You’re Missing Out on Revenue
Most Brands Miss Easy Wins
Research shows that brands which don’t use real-time user personalization and product recommendations significantly under perform against their competitors, by as much as 37% in lost revenue. Fulcrum makes it fast and easy to deploy high impact personalization strategies that increase revenue. Pure and simple.
Fully Executed – Very Little Effort
Fulcrum is installed in minutes not days or weeks. Fully integrated with the top ecommerce plugins you are up and running immediately. Our team manages the entire process allowing your team to manage your business. No complex developer work, just software and service that performs.
THE ENGINE
Fulcrum Powers Performance.
Fulcrum delivers personalization at scale across your primary marketing channels to increase user engagement and accelerate conversion.
Fulcrum offers:
Real-Time Personalized Product Recommendations
Checkout Product Bundling
Abandoned cart recovery with product recommendations
User segmentation and journey personalization
A/B testing
Detailed reporting
DRIVE GROWTH
Proven Strategies
Cross-Sell with Cart & Checkout Recommendations
Show complementary products based on what’s already in the cart
+35% conversion lift
Send Win-Back Emails for Abandoned Cart Recovery
Send smarter targeted follow-ups that recommend, not just remind
xxx higher return vs. basic cart emails
Analyze Data to Create Purchase History Suggestions
Suggest new or replenishable products aligned with customer preferences
Up to 85% sales growth
Reveal Suggestions with Real-Time Browsing Recommendations
React instantly to shopper interest with personalized suggestions
+10%+ conversion rate increase
